The Dallas Cowboys are America’s Team. We all know this to be true, not just in a nickname sense but one of captivation as the Cowboys are the biggest draw in the NFL. No one around here is offering this as some point of success, we are simply stating the facts of life.
This particular fact was proven out on Thanksgiving Day by the viewership numbers. Last week’s Cowboys win over the Kansas City Chiefs was the most-watched regular season game of all time in NFL history. Over 57 million people tuned in.
A whopping 57.2 million viewers watched Dallas’ 31-28 Thanksgiving Day victory over Kansas City on CBS, per a source with knowledge of the data. The late-afternoon game’s average viewership shattered the previous regular-season record set three Thanksgivings ago, when the Cowboys and Giants drew 42 million viewers in 2022 on FOX.
The record was not accidental. The NFL made a strategic decision this year to pit its two most-watched teams against each other on its most-watched day of regular-season football. Viewership is the engine that drives the NFL, and setting a new regular-season viewership record, especially by this much, is news that will cross over from the “inside baseball” world of sports media and sports business writers into the broader sports-fan ecosystem.
It is noted here that the Cowboys took over a top spot that they themselves previously held. It was their Thanksgiving Day win against the New York Giants that was the most recent record holder. “Only” 47 million people tuned in for that drubbing.
You can see here how it is noted that it was no accident that this game did the numbers it did. The NFL knows what it has in the Cowboys (and the Chiefs to be clear) and they strategically set this up. Consider their strategy that we are in the middle of where every one of the league’s major network partners are all getting a primetime or big window game from Dallas. They are the proverbial cash cow for all points of television which is where the highest source of revenue comes from in the NFL.
57 million!
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