Brian Schottenheimer is now the 10th head coach in Dallas Cowboys history, and he’ll try to help end a Super Bowl drought that will reach three decades during the 2025 season. The opening press conference dog and pony show is over, and now the real work begins.

The first-time coach can’t do it alone, and his success hinges just as much on the front office as it does him. Therein lies the biggest challenge for Schottenheimer, to find a way to lead the team if upper management doesn’t change their philosophy.

It’s no surprise that Schottenheimer looked the part during his initial media session, but sadly Jerry and Stephen Jones played their roles as well. If Schottenheimer is the hero in production, the Joneses remain the villains. If the Cowboys want better results with their new coach, they’ll have to alter their ways and provide a better supporting cast.

Frankly put, the front office will need to be more aggressive in acquiring talent. Free agency must be used for more than just the plugging of holes, as Stephen Jones put it during the opening presser. The stopgap option of waiting through the first few waves on the open market before signing cheaper players isn’t a way to break their championship drought. The last 12 years of free agency should have told organization this lesson.

The Cowboys don’t need to sign the best and most expensive players in free agency, but they do have to add quality talent. The team can still sign players that help at positions of need, they just have to do it with better options.

Team executive vice president Stephen Jones acknowledged they might need to alter their free agency approach during Schottenheimer’s press conference. Jones mentioned how the Cowboys will look at how they use free agency and how it helped the better teams in the league this season, but that guarantees nothing. Much like his dad’s facetious “all-in” comments from last offseason, Cowboys fans will believe it when they see it.

Stephen Jones is notoriously cheap when it comes to adding outside players; the organization has signed just one player over $6 million annually since the 2012 offseason, and that was a one-year rental for defensive lineman Greg Hardy in 2015. Other than Hardy, the threshold has rarely been hit and no big-money free agent has been signed by Dallas.

Instead, the Cowboys like to re-sign their own free agents and extend their best players before crying poverty. The Joneses (mainly Stephen) will talk about the salary cap and how the pie divides trying to make excuses as to why they don’t use free agency, it’s how the team conducted business last offseason. The Cowboys signed quarterback Dak Prescott and wide receiver CeeDee Lamb to massive extensions but slept through free agency. The team made one outside move, signing linebacker Eric Kendricks, and that was it before the compensatory pick window closed.

That cannot be the case again this offseason, even with a high number of their own free agents to re-sign and the priority on extending edge rusher Micah Parsons, the Cowboys have to find quality players from outside the organization. They cannot be last in free agency spending again and expect to turn their fortunes around for 2025.

Currently they don’t have a ton of salary cap space, but that can easily be managed by getting Parsons’ deal done quickly and restructuring some contracts, with Prescott and Lamb’s deals leading the way. The Cowboys can create all the cap room they need to be in on good players in the open market.

Dallas can also be aggressive in the trade market. It was a successful route in 2023 when they dealt for cornerback Stephon Gilmore and WR Brandin Cooks. Any progressive approach to adding talent will be necessary to give their new coach a chance at being more successful than his predecessors.

The Cowboys hired Schottenheimer to get them where their previous six coaches couldn’t, and part of those failures are because of how the front office operates. They can’t continue to do the same thing this time around, hoping it works. If the decision makers don’t give Schottenheimer more to work with, he’ll suffer the same fate as the previous six.

This problem isn’t new, the previous two coaches have felt the sting of the organizations unwillingness to be proactive in acquiring talent. The lack of utilizing free agency has been something that’s held the Cowboys back for the past 12 years, and it threatens the team’s future again.

Schottenheimer might only have one shot as a head coach, so he’s at the mercy of the Joneses and how they operate the franchise. It’s what he signed up for, and he’s been around the organization long enough to understand the way it works. There’s smiles and laughter now, but no one’s going to care if Schottenheimer can’t deliver on his bold prediction that the Cowboys are “gonna win championships.”

The coach can only work with the talent he’s given, and hopefully, Dallas’ front office provides Schottenheimer with the players they need to get over the hump. Solving this Super Bowl drought is as much on the front office, as it is their new head coach.