Losing is a stinky cologne, to mangle a quote. It permeates all elements of a football franchise and can cover up the slight smell of any success or confidence. That is where the Dallas Cowboys are right now when it comes to the fanbase.
There are some definite positives from the 2025 season for the Cowboys. Brian Schottenheimer proved he is a capable head coach, navigating some really rough waters to a point where he still seems to be in command of his club, and still has the respect of the roster. His side of the ball, the offense, has been one of the better units in the league in 2025 and will return most of the key players, pending a resolution of George Pickens’ situation.
Even on defense, which has been tragic this season, the Cowboys have some foundational pieces to build upon. Quinnen Williams is the kind of player that can alter game plans and wreck schemes. DeMarvion Overshown is healthy once again and should be a 2026 terror. They have a couple of rookies who are showing promise in Donovan Ezeirauku and Shavon Revel Jr.
They even have two first-round picks in the 2026 draft.
But as mentioned above, losing games and missing the playoffs is the dominant stench that comes off this team at the moment. When we asked the fanbase if they were confident in the direction of the Cowboys, only 22% of fans said they were confident. That leaves a whole lot of people smelling that stinky losing cologne.
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