As many believed… Deion Sanders was never a serious candidate for the Cowboys job.
The Dallas Cowboys have decided on Brian Schottenheimer to be their new head coach. However, there was no name associated with the vacant head coaching position in Dallas that generated more buzz than NFL Hall of Famer and current Colorado Buffaloes head coach Deion Sanders. It even had gotten to a point where Sanders was the betting favorite to land the job.
This made sense because of the spotlight that Sanders brings and his ties to the Cowboys as a former player for the organization. With that being said, how serious was Dallas about bringing Sanders in to replace Mike McCarthy? Well, when team owner Jerry Jones was asked about it during Schottenheimer’s introductory press conference on Monday, his answer was pretty telling.
When asked about their conversation, Cowboys owner Jerry Jones said Deion Sanders already has a job
— Jon Machota (@jonmachota) January 27, 2025
When analyzing the situation from all angles, this isn’t that surprising.
Sanders has proven to be a guy who can turn programs around with what he did at Jackson State and now with Colorado as they have reached the national spotlight since his arrival. On top of that, Sanders has said in the past that he doesn’t think that he has desire to coach in the NFL because he’s too old school, and that he can’t put up with grown men not doing their jobs and getting paid. Now, of course, Jones made a call to Sanders about the coaching situation. However, earlier this month, Sanders made it clear that Colorado is where he wants to stay.
To hear from Jerry Jones is truly delightful, and it’s intriguing. I love Jerry and believe in Jerry. After you hang up and process it, and think about it, it’s intriguing. But I love Boulder and everything there is about our team, the coaches, our student body and the community.
Sanders also put the NFL rumors to bed back in November.
I’m happy where I am, man. I’ve got a kickstand down. You know what a kickstand is? … That means I’m resting. I’m good, I’m happy, I’m excited. I’m enthusiastic about where I am. I love it here, truly do.
So, there’s that from the perspective of Sanders.
I’m terms of Jerry and Stephen, everyone knows how the Cowboys operate, and that’s by being extremely tight with the salary cap to the point that it’s their security blanket for not going after prized free agents. That right there could cancel out a guy like Sanders.
For all the glitz and glamor that comes with Sanders, which fits right in with the Cowboys and their exposure, he’s a football guy first. Sanders wants to win, and the Cowboys way of roster-building might not be to his liking. Plus, Jerry and Stephen would have to concede some power and let Sanders run the show like he does in Colorado. In Dallas, that’s simply not happening. The front office in Dallas is stuck in their own ways with no signs of changing.
Reaching out to Sanders was a typical Jones family thing to do. It creates the headlines, and by some reports was intended to give Sanders leverage in negotiations with Colorado. The Sanders thing was cool to talk about for a day or two, but it was just smoke and mirrors at the end of the day.