Raise your hand if you loved the constant media coverage last offseason about Dak Prescott and CeeDee Lamb’s unresolved contract extensions. Anyone? Anyone? Not even a little?

Aside from the national media, who live off ratings, and Cowboys front office, who lives off attention, it’s safe to say hardly anyone in the general public enjoyed the absurd and unrelenting conversation surrounding Prescott and Lamb’s unresolved contract situations last offseason.

Re-signing Prescott and Lamb basically went without saying. Both players were cornerstone pieces executing at peak levels. The players themselves had interest in staying in Dallas, the Cowboys had sincere desire to bring them back, the team had cap room, and the market had been clearly set. Re-signing was a forgone conclusion, yet the media couldn’t stop speculating about their possible departure because big names pull big attention.

With so many alterative storylines available to discuss, it was maddening for Cowboys fans and non-Cowboys fans alike to be inundated with constant talk about a possible divorce between these players and their team.

This year it seems the greater NFL media is at it again, but this time they have their sights set on Micah Parsons. Parsons, the Cowboys superstar pass rusher, is entering the last year of his rookie deal in 2025. He’s eligible to sign an extension and when he does, he’s likely to reset the market as the top defensive player in the NFL.

At age 25 and playing at the peak of his profession, every team in the NFL would love to have someone like Parsons. And with constant talk of “pie” and free agent penny pinching, Stephen Jones has made the Cowboys an easy target for a national media thirsty for tantalizing Cowboys headlines.

Now after recent comments regarding another frugal offseason in 2025, the media has already spun dozens of Parsons trade stories. While Jones’ statements at the time and subsequent statements thereafter have specifically shot down such a blockbuster transaction, the damage has been done, and the clickbait playbook has been released.

It seems the only thing that will get this genie back in the bottle is a new contract, and based on the Cowboys history of negotiations, that won’t happen until the 11th hour. That means Cowboys fans can expect at least eight months of trade speculation, eight months of public bickering between Parsons’ camp and the Cowboys front office, eight months of coverage that could be going to something interesting.

Not that a Parsons trade wouldn’t be interesting, just that trading arguably the best pass rusher in the NFL isn’t a realistic possibility right now. While he can be re-signed at any point, he’s under contract for another full season. After that the Cowboys have the ability to keep him for one year, if not two years, under the franchise tag. That would take him all the way to 2028.

“We love Micah,” Stephen Jones said to address the developing media storm. “I can’t imagine a scenario where he’s not wearing the star on his helmet.”

As if the team needed a reminder of what Parsons brings to the table, they just got it this season. After missing four weeks earlier in the year, Parsons returned in Week 10 and has been a force ever since. Since his return the Cowboys have been first in sacks, first in pressures, and second in pass rush win rate.

Over the last four weeks with Parsons, the Cowboys have posted the fifth best defense in the NFL and with that an affirming 3-1 record. His impact is profound, and the Cowboys know it. He also brings star power and all the marketability that comes with that. That’s something everyone can agree the Cowboys have a keen eye for and value greatly.

Because they just can’t get enough of the Cowboys, the national media is almost guaranteed to latch onto the Parsons trade conversation and not let go until it’s finally put to bed with a new contract.

Buckle up.

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